About Us

Our Story ASAP

about us

As Spicy As Possible It’s All About the Spice.

quality
Before we were a restaurant, we were food lovers—searching, experimenting, and often left wanting more. We craved food the way we liked to eat it: flavourful, consistent, comforting, and loaded with character. But too often, we found meals that lacked that magic touch—the kind only great Indian spices can bring.

So we stopped searching, and started building.
After four years of running food trucks and learning everything from the ground up, we opened our first outlet in Noida Sector 76. But not before setting up our central kitchen—because we knew we weren’t building a one-outlet wonder. We were building a brand with vision, discipline, and heart. The central kitchen became the soul of ASAP—ensuring that every dish, from every outlet, delivers the same taste, the same quality, and the same joy every single time.
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At ASAP, we serve what North India loves best—comforting dal makhni, rich paneer dishes, indulgent chaats, and addictive street food. But what makes them stand out is our philosophy: It’s all about the spice. Not just the heat, but the perfect balance of flavour, aroma, and emotion. The kind of food that makes you close your eyes and say, “That’s how it should taste.”

We’re also proudly and intentionally pure vegetarian. As vegetarians ourselves, we believe in serving what we know, love, and can stand behind with complete confidence. This commitment not only helps us maintain full control over quality—it helps us create a trusted, inclusive space for the growing number of people looking for 100% vegetarian options without compromise.

3025+
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Our dream? To become India’s most loved vegetarian food chain. A place where every visit feels familiar, every dish tastes just right, and every customer walks away feeling comforted, cared for, and maybe just a little pampered.

At ASAP, we don’t believe in shortcuts.
We believe in spice, soul, and doing it right—
As Spicy As Possible.